Shaelyn Bruce
Education, Skills, and Work Experience
About
Background
I’m a driven and creative professional with experience in event planning, marketing, donor relations, and nonprofit development. I’ve worked with organizations ranging from a domestic violence nonprofit to a small charcuterie business, supporting campaigns, sponsorships, and strategic communications. My interests span across the worlds of sports, music, travel, and storytelling, and I thrive in fast-paced environments where creativity and organization come together. Whether it’s managing events, crafting engaging marketing strategies, or helping brands connect with their audience, I bring energy, curiosity, and a detail-oriented mindset to every project.
Education
I am earning my Bachelor of Science in Business Administration from Colorado State University, with a concentration in marketing and certificates in business analytics, marketing analytics, human resource management, and music business. My studies combined strategic thinking with creative problem-solving, and I gained hands-on experience in research and data visualization. I also had the opportunity to study abroad at Harlaxton Manor in England, which deepened my global perspective and inspired my passion for travel and cross-cultural collaboration.
Bachelor of Science
Graduating with a Bachelor of Science in Business Administration with a concentration in marketing has provided me a strong foundation in modern business practices, critical thinking, and data-driven decision-making. The marketing concentration emphasized strategy development, consumer behavior, digital marketing, professional selling, and market research. Gained real-world experience through hands-on projects and internship opportunities, preparing for diverse roles across industries.
certificates
Business Analytics
Gained skills in data collection, integration, and evaluation across sources. Applied analytics and visualization techniques to support informed business decisions, with attention to data ethics and privacy.
Marketing Research and Data Analytics
Developed expertise in qualitative and quantitative research methods, advanced data analysis, and the use of digital marketing data to inform strategic decisions and evaluate marketing performance.
Music Business
Built foundational skills in business ethics, management, and finance while exploring music industry practices through case studies and guest lectures. Gained experience in music promotion, marketing, event management, and entrepreneurship.
Managing Human Resources
Learned core HR principles including employment law, recruitment, training, performance management, and compensation to support key HR functions in business settings.
Salt & Swine Charcuterie Co.
Branded Print & Promotional Design
Cross-Platform Visual Content Strategy
Website Design & Development
IMBA Foundation
Recipient Spotlight Series
Grant Promotion Campaign
Digital Marketing
DIGITAL SKILLS
-
Keyword Research
-
On-Site SEO
-
Off-Site SEO
-
Google Analytics
-
WordPress
-
Web Design
-
Image Optimization
-
Local Search Marketing
-
Mobile Optimization
-
Content Writing
-
Google Search Console
-
Email Marketing
-
Canva Premium
Digital Marketing Experience
Digital certifications
My Work Experience
Get in Touch
Tell Me About Your Projects
No project is too big or small. If you need a quick quote on your upcoming projects, send me a message. Your quote is normally responded within 24 hours (of course excluding weekends and holidays).
Shaelyn Bruce
shaelynbsierra@gmail.com